Маркетинг від А до Я. 80 концепцій, які має знати кожен менеджер

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  • ISBN: 978-617-7858-65-1
  • Автор: Котлер Ф.
  • Обкладинка: мягкая
  • стор.: 252
  • Формат: 60х90 1/16 (145х215 мм)
  • Рік видання: 2021
  • Мова Навчання: Русский
200,00 грн.
шт

 Про маркетинг, а саме про 80 ключових понять чи концепцій ефективного маркетингу, їх зміст і значення для сучасного бізнесу. Автор зібрав і переосмислив основні принципи і найкращі методи ефективного та інноваційного маркетингу.